What is a Wellbeing Ambassador?

Every Leader has the role of Wellbeing Ambassador.

Now you can equip them with the evidence-based tools to proactively support physical, emotional, and psychological wellbeing to create a thriving workplace culture.

Why Wellbeing Ambassadors?

The wellbeing landscape has changed.
While Mental Health First Aiders offer vital crisis support, what’s missing in most organisations is a proactive, everyday approach to wellbeing.

That’s where Wellbeing Ambassadors come in.

Wellbeing Ambassadors are trained leaders who model healthy practices, support their teams’ mental and emotional resilience, and create practical wellbeing initiatives that work.

They don’t just wait for problems to arise.
They build a culture that helps people thrive.

The Role of a Wellbeing Ambassador

Our Wellbeing Ambassadors are trained to:

  • Role model physical, emotional and psychological wellbeing

  • Lead meaningful, strengths-based wellbeing conversations

  • Design and deliver effective wellbeing initiatives

  • Support and amplify existing wellbeing strategies

  • Create lasting culture change without burning out

They are supported with our practical, science-backed framework:
The REST & RISE™ Method.

Listen to Clare Martin explain more about the Wellbeing Ambassador Programme

Our Signature Method – REST & RISE™

Our unique REST & RISE™ Method is what makes this programme different and effective.

REST™ – Sustainable Habits for Wellbeing

Relatable. Enjoyable. Sociable. Trackable.
REST helps leaders build healthy habits that actually stick.

RISE™ – Measuring Impact and Growth

Resilience. Innovation. Success. Engagement.
RISE helps leaders assess and enhance their team’s wellbeing pulse, turning insight into action.

Together, REST & RISE™ give your leaders a simple, evidence-based approach to embed wellbeing into daily leadership.

How the Programme Works

  • We deliver online or in-person.

    1. Personal Wellbeing - Learn how to boost your physical, emotional and psychological wellbeing.

    2. Strengths-Based Leading - Identify and harness strengths to increase engagement and performance.

    3. Wellbeing Initiatives - Support your team to engage in healthy habits to help them thrive.

  • Numbers are kept small for a highly practical and engaging session

  • Measuring impact is important for ROI and continuous improvement on your wellbeing strategy.

  • Organisations can become licensed to deliver this programme making on-going training of Wellbeing Ambassadors is highly sustainable.

Results That Matter

92%

feel equipped to support wellbeing

88%

report improved personal wellbeing

82%

experience enhanced performance at work

91%

would recommend the programme to others

Who It's For

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The Wellbeing Ambassador Programme is ideal for:

  • Organisations with 50–100+ leaders

  • Companies already invested in wellbeing (e.g. with Mental Health First Aiders)

  • HR, L&D, or OD teams seeking long-term, culture-based solutions

  • Organisations looking to scale wellbeing without relying on external trainers

  • Internal facilitators ready to become licensed to deliver our programme themselves

Whether you want to train small cohorts or embed this approach across your whole organisation, we’ll help you find the right fit.

Become a Wellbeing-First Organisation

Let’s create a workplace where wellbeing isn’t just supported - it’s led.

What people are saying.

“An excellent training in a vital area of leadership. I feel better able to improve my own wellbeing and that of my team in a genuine, sustainable way.”

— Debs Wright, Wing Commander, RAF

“The professionalism through design, delivery and evaluation was simply outstanding. Delivered to over 200 members of our staff team, their feedback tells us that this was a fantastically successful bespoke programme that has impacted extremely positively on individuals and which had added a new and positive narrative across the charity.”

— Mark Lovatt, Director of Organisational Development, Blind Veterans

“The Goldcrest Wellbeing Ambassador Programme is a real treasure map for companies focused on results, innovation and wellbeing. This is the future.”

— Eleonora Saladino, Organisational Positive Psychologist

Read the Book

Wellbeing at work is important. Everybody knows it, but how do you make meaningful change that lasts?

This book unveils the secret to lasting success: Wellbeing Ambassadors.

Learn how to empower your people to drive positive change and cultivate a thriving organisational culture.

Drawing on the groundbreaking REST & RISE™ model, author Clare Martin equips you with a step-by-step guide to design and implement a successful Wellbeing Ambassador Programme.

Evidence-based tools, real-world examples and practical steps empower you to unlock resilience, innovation, success, and engagement within your team.